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Director of Marketing and Communications

Job Title: Director of Marketing and Communications

Administration

Full Time Exempt

Starting salary range: $45,000-52,000

Application Deadline: Open until filled

 

The Director of Marketing and Communications will report directly to the AED of Development, and work closely with the Executive Director and development team to identify, manage, and execute marketing campaigns, especially digital marketing. The Director of Marketing and Communications will be responsible for assisting across multiple program areas including communications, public relations, event coordination, fund development, and general administrative duties related to all CACLV programs and subsidiaries.

Job Duties

Marketing and Communications

  • Develops communications and marketing strategies to broaden programmatic reach and deepen impact in collaboration with the Executive Director and senior management team.
  • Creates marketing strategies for CACLV to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, stakeholders and key influencers.
  • Develops a comprehensive marketing plan that includes events, branding, website, media relations, press releases, social media and newsletters and executes plan with the Executive Director.
  • Develops and refines CACLV’s core messages to ensure organizational consistency.
  • Identifies significant media opportunities and public policy issues that can be leveraged to support CACLV’s work. Creates and implements a plan to optimize them.
  • Manages CACLV’s website and social media platforms.
  • Manages the production and distribution of quality ancillary materials that support development and marketing goals.
  • Identifies challenges and emerging issues faced by CACLV. Works with senior management and staff to recognize and optimize internal and external communications opportunities and solutions.
  • Ensures consistent image throughout CACLV, its programs and subsidiaries.
  • Provides guidance to programs and subsidiaries on marketing and communications.
  • Leads projects as assigned, such as cause-related marketing and special events.
  • Recruits and manages volunteers and interns to strengthen the agency’s marketing and communication efforts.

Planning, Management and Evaluation

 

  • Leads the development and achievement of marketing and communications mission and goals.
  • Ensures that goal-related evaluation systems are in place and progress reported to Executive Director.
  • Develops short- and long-term plans and budgets for the marketing and communications program and its activities, monitors progress, assures adherence and evaluates performance.
  • Develops, implements and monitors systems and procedures necessary for the smooth operation of the marketing and communications function.
  • Stays current on developments in the fields of marketing and communications, non-profit management and governance, and agency-related issues; incorporates this information to help CACLV operate with initiative and innovation.

Public Relations and Community Responsibilities

  • Assists in the coordination of services with other agencies that serve similar constituents.
  • Builds, maintains and nurtures collaborative relationships within the community.
  • Represents the agency at community meetings with and/or in the absence of the Executive Director.
  • Fulfills public speaking engagements as needed.

 

Minimum Requirements:  

  • Bachelor’s degree in related field required
  • Two years of experience in digital marketing required
  • Experience with Adobe Creative Cloud or Canva, and Microsoft Office products
  • Experience creating media of all types, especially digital media and executing marketing initiatives
  • Experience with editing websites with WordPress or other similar content management systems
  • Excellent communication and interpersonal skills
  • Organized and detail oriented
  • Proficient in Microsoft Office  

Benefits Include:

  • Comprehensive Health Benefits – Medical, Dental, Vision and Prescription
  • Agency paid Life Insurance and Long Term Disability Insurance
  • 401 (k) Retirement Plan with agency contribution
  • Generous Paid Leave Time- 
    • Vacation- 15 Days: Earn more time after 2 and 5 year anniversaries
    • Sick- 9 Days
    • 9 Observed Holidays

 

CACLV is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, ancestry, national origin, age, sex, sexual orientation or handicap. 

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