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Communication and Marketing Coordinator

Communications and Marketing Coordinator

Community Action Development Corporation of Allentown

Part Time Non-Exempt (20 hours per week)

Starting salary: $14.50 - $19.00 per hour

Application Deadline: Open Until Filled

The Communications and Marketing Coordinator assists entrepreneurs with marketing their businesses by developing appropriate methods and channels to communicate their products and services to target markets.  Focus will be on businesses located in the area bounded by the Lehigh River to the east; 19th Street to the west; Martin Luther King Drive to the south; and Sumner Avenue to the north.

JOB DUTIES

  • Provides technical assistance to entrepreneurs who are graduates of the Start Your Business program to develop marketing and advertising plans for their business.
  • Identifies funding sources to support entrepreneur marketing and advertising plans.
  • Assists entrepreneurs with identifying and creating content for website and social media channels.
  • Educates entrepreneurs on the value of using websites and social media to promote their business.
  • Designs and creates websites for entrepreneurs.
  • Launches and creates effective ongoing update strategies to maintain effectiveness of website and social media channels.
  • Identifies measures to determine effectiveness and business value added of marketing and advertising plans.
  • Promotes marketing and advertising program among Start Your Business graduates.
  • Coordinates the efforts of the volunteer Marketing Council to evaluate and determine impact of direct marketing support to businesses that are presented for review. 
  • Administers the funding for the direct marketing financial awards.
  • Promotes and markets the Start Your Business program to residents and prospective entrepreneurs.
  • Assists with planning and development of new programs and initiatives.
  • Attends meetings of the CADCA Board of Directors, as needed.
  • Attends meetings of community organizations and other public events.

Minimum Requirements: 

  • High School Diploma or equivalent required;Bachelor's degree in related field preferred
  • Knowledge of marketing principals, planning and budgets
  • Experience with web design required
  • Experience in operating a business preferred
  • Graphic design skills desired
  • Bilingual (English/Spanish) preferred
  • Excellent communication skills, oral and written.
  • Strong interpersonal skills, and the ability to work within a culturally diverse organization

Benefits Include:

  • Comprehensive Health Benefits – Medical, Dental, Vision and Prescription
  • Agency paid Life Insurance and Long Term Disability Insurance
  • 401(k) Retirement Plan with agency contribution
  • Generous Paid Leave Time –
    • Vacation- 15 Days; Earn more time after 2 and 5 year anniversaries
    • Sick- 9 Days annually
    • Personal- 1 Day annually
    • 9 Observed Holidays

 

CACLV is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, ancestry, national origin, age, sex, sexual orientation or handicap. 

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